Importance of Online Reviews For Automotive Dealership Sales

Online reviews on automotive dealer’s website are valued features and play a key role in influencing the customer’s automotive buying decision. Online reviews are sought after by customers using Internet at every stage of car buying process, as they offer existing customer experiences on vehicle models, services, policies etc of particular automotive dealers. It is important to include online reviews and testimonials in dealer websites as they help in retaining the existing customers and builds initial trust among potential customers. It helps to increase sales as prospective customers prefer to deal with dealers they can trust.

Positive Impacts:
Online reviews positively impact the dealership sales by increasing the confidence among both existing and potential customers.

Credibility
Potential customers perceive online reviews as authentic, genuine opinions from other customers and feel that they are receiving accurate information. They provide an effective way for dealers to communicate with customers. A good number of positive reviews on dealer website mentioning satisfactory experiences of customers are likely to instill confidence among potential customers. The potential customer can feel more comfortable and satisfied when reading a comprehensive evaluation of the dealer from a large number of customers. Even, the way dealers handle negative reviews by customers by quickly and efficiently resolving problems increases the trustworthiness of the dealers. It is likely that such unhappy customers will revert back to the same dealer.

Included In Consideration Set
The customers usually have a pre-defined set of vehicles that they prefer to buy. The automotive dealers in order to increase their sales needs to persuade the customers to alter their consideration set. The customer generated content like vehicle ratings and reviews, consumer ratings and reviews, dealer ratings and reviews can be effectively used by automotive dealers to alter the consideration set of these automotive internet users. The information given through dealer ratings and reviews can effectively target the new-vehicle buying customer segment. The reviews enhance dealer consideration among customers as both positive and negative reviews increases awareness level of the particular dealer. Also, positive reviews improve the attitude of customers towards dealers. Thus, expanding the consideration set helps to increase automotive dealership sales.

Reassurance
The online reviews and testimonials at automotive dealer website provide reassurance to the new customers that the dealer stands for professionalism, quality, credibility, and security. Reviews by previous customers reassure the potential customers that it is safe to deal with this dealer and there is commitment to customer’s privacy. Providing reviews on dealership website also increases conversion rates as it increases trust and confidence among first time visitors. Thus, existing and new customers will confide upon the dealership that helps to increase sales.

Negative Impacts If Not Monitored:
The negative online reviews can have impact on the attitude of customers towards automotive dealers.

Left Out From Consideration Set
Online reviews influence the purchasing decisions of automotive internet users. Also, they are checked while researching for a particular car on the Internet. Thus, ignoring or not monitoring the online reviews means failing to effectively target the large segment of automotive internet users and getting left out from user’s consideration. Poor online reviews and testimonials can fail to persuade, build confidence and trust among first time visitors and lose out on important prospective customers.

Needs More Time To Convince The Buyer
Online reviews and testimonials indicate the satisfaction of other customers due to better services and quality offered by dealer. Potential customers reading improperly monitored reviews are likely to view the dealer as less reliable and not trustable. Thus, the dealers may have to put in more efforts and time to convince the customers.

As online reviews are like online conversations between customers, automotive dealers need to actively get involved in them that can result in sales growth. The automotive dealers can leverage online reviews and testimonials by existing customers to generate new customers by efficiently targeting them at each step of car buying process.

Search Optics, Inc. was founded in 1998 in San Diego, California, as a pioneer in providing online strategy, E-commerce development, and automotive internet marketing services with a core competency in the retail automotive industry. Approaching a decade of service, Search Optics, Inc. has grown into a leader in providing online interactive automotive marketing solutions for retail automobile dealerships.

Car Detailing Business – How to Make More Money Servicing Cars

Car detailers do not only clean cars: they specialize in maintaining the pristine condition of the parts of cars left uncovered by mechanics and auto repair shops. Put another way, car detailing covers the car’s details. It takes proper care of a car’s rugs, upholstery, tires, windows, chrome and paint. From inexpensive cars to luxury vehicles, car detailing has recently blossomed into a potentially lucrative industry, one that a strategic entrepreneur certainly will not ignore.

TIP 1: Start Part-Time.A strong incentive for starting a car detailing business is that it will not require a full time commitment. You can establish yourself by detailing cars during evening and weekend hours. Furthermore, car detailing requires little implementation and few supplies.

TIP 2: Start with your friends and family. Begin this business by providing detailing service to friends and family. Do so from your own driveway or travel to a customer’s home for on-site, customized service.

TIP 3: Get referrals through word of mouth. Have your friends act as a preliminary platform or “sounding board” to find out what customers want or do not want. Put client satisfaction to use by asking your customers to recommend you to friends and colleagues.

TIP 4: Get a Website made, add pictures of your work and market online. While car detailing start-up costs are limited, you will want to invest time and effort in an effective marketing strategy in order to differentiate yourself from your competition. The key is to use the Internet. Establish a simple website outlining your services, and post links to it on Craigslist, online community boards, chat rooms and even blogs. Maintaining your website and increasing its traffic will help search engines such a Google, Yahoo and Bing “find” you. The greater your online presence, the higher your “rank” in search engines, and the easier it is for potential customers to notice you.

A streamlined yet effective marketing strategy, coupled with a commitment to detail-oriented, customized service, will help foster a burgeoning car detailing business into a lucrative and worthwhile endeavour

Start Car Detailing Business For a Lucrative Business Opportunity

You can start car detailing business in three different ways: the Mobile way, the express way, and the site-based. Out of all these three, the mobile business is the quickest and the easiest to start Car Detailing (CD) business and there are many customers, who prefer to have their car detailed in front of their eyes. It is also the business where you require the least investment of not more than $2,000. But it requires lot of stamina and patience on your part plus the drive to the clients’ place to fulfill your obligations even under strenuous conditions.

You have to do the exterior detailing like washing, waxing, and polishing the automobiles. You also have to do the interior detailing like removing the stains from the upholstery, cleaning the carpets and other types of foot mats. You have to polish and shine the wheels and the tyres also. The most important thing, you should know to be successful is the products that are used for CD. You should know for which type of paint, finish, and upholstery, which product gives good results and is safe to use.

Nowadays, the Express Auto Detailing is also becoming a lucrative business, so you can think to start CD business at any of the car wash, or auto dealer. You can also tie up with hotels having concierge services, car shows, Limousine companies, RV dealerships, gas stations etc. All these places are very customer potentials and can give you steady business.

The Express Car Detailing services are becoming very popular amongst those customers who cannot afford the full auto detailing service or cannot leave their car for many hours. These customers love to have cosmetically well maintained and have some sort of external protection for their vehicle. Many automatic car wash businesses offer this type of service, where they wash the car, dry it and then machine wax the car, to give it protection for around three months. They also offer express interior detailing and express carpet detailing services to their customers.

The idea behind the offering the customers the “Express Auto Detailing” is to offer a quick fix solution in a quick fix time. The site based CD business is the full-fledged CD business. You have to start CD business with lot of investment. It is an independent service and also the most rewarding of all. You can do multiple servicing at a time and hence earn more. In this business the customer leaves his automobile in your hands and then comes back at the stipulated time to pick it up. You can offer you your customers multiple choices in detailing. Hence if you have the investment capacity and a centrally located place to start your full-fledged CD business, you can start car detailing business on your own.

The Automotive Employment Market Is Still an Open Playing Field

In the automotive employment market there are still very attractive job opportunities available all over the world. So if you are in the automotive employment market and want to make a change there are still a lot of opportunities all over the world.

In this modern world there do exist a massive shortage highly skilled automotive technicians all over the world. So if you are a highly skilled auto technician you can choose where you want to work in the world.

By just applying on one of the many automotive recruitment companies web pages, and they will search a job opportunity for you any place in the world. The fact is that a lot of emerging automotive markets have opened up in reasoned years, due to the power shift in the automotive industry.

This automotive employment market is going to become even bigger in the future as all new type of cars is going to hit the market. Like all the “EV” cars that are still in the prototype phase. All these cars will have new technology implemented into them, so new personnel must be trained to work on them in the future.

This will bring a paradigm shift into this automotive employment market, even the training methods and the skill sets that must be trained have to change in the very near future.

This will cause the manufacturers to start running extensive training and develop programs, to have highly skilled technicians to assist them to establish their brand. There will be coming new brands and brand name into the playing field and these brands will need to still build their names in the market place.

To build a brand name you need a powerful after sales service you can assist your customers with. This alone will create a new automotive employment market to the auto industry; just imagine an electronic or chemical engineer working at your local car dealership.

It may sound farfetched but it is possible as the cars in the future will be driven with power plants like fuel cells, hydrogen emission and electric motors. All of this is going to come to the market place in this modern world sooner than most of us do realize. So the predictions are that a big portion of the existing automotive workforce will leave.

They will leave this workforce as they are from the old school with old school principles that will become extinct with this new technology. The human tendencies are that you will stay ignorant if you become a member of the old school club. This only happens as the older people were conditioned that they can only learn something up to a certain age. All of us know this is not true but the system wants them to leave as it is harder to change and old horse to get rid of his or her habits

The system was created to develop a group of slaves that would be easier to condition, into what this slave system needs and not what the workers needs. That is one of the reasons why the older leading hands in the automotive employment market gets removed or retrenched. The general modern business conceptions are that older people are resisters to modern business, as they don’t want to change.

If all this highly skilled people are removed in the future the whole automotive industry will suffer a massive skills and brain lost that could have passed on to the younger people. Findings are that most of this older people in the automotive industry don’t want to share their knowledge and skills anymore, because they don’t see themselves as resistors for future development in the automotive industry.

So the automotive employment market will suffer great losses in the near future, due to this phenomenon.

Rocco van Rooyen is an Author on Automotive Solutions. As an Entrepreneur and Author on the subject, he is at the forefront to provide solutions to all automotive related problems.

I Want to Start a Car Detailing Company

Would you like start a car detailing company? I bet I know why; I bet you love cars and would like to work around them all the time. Be careful though because you can turn something you really enjoy into a job and then you will hate it.

There is a right way and a wrong way to start a car detailing company and the best way is to do excellent work and always ask for referrals. The wrong way to start a car detailing company is to put a huge ad in the Yellow Pages that could cost $500 per month. You see, sure you’ll get lots so-called detail customer cars coming from the Yellow Pages but they won’t necessarily be the cars that you really want to detail.

The super high-end clientele is not the kind of person who go through the Yellow Pages and call you up. The super high-end clientele is the kind of person who will ask their friends who detailed their car and if you were the one who is doing their friends cars then you will get the job you see, because they like working on referrals. Any car detailing company worth their salt knows that the best customers come for referrals.

How you get the best referrals? Simple after you’re done with someone’s car and they love the job ask them for referrals and if they offer hand them a small stack of business cards to give to their friends. This is far better way to get business than $500 per month Yellow Pages ad. I hope you will consider those in 2006.

Car Detailing Prices

There are many options when it comes to automobile detailing. Like the old saying goes, you get what you pay for. Car detailing prices vary depending on many different things. If you drive a sports utility vehicle you are probably going to pay more for you’re detailing than if you drive a compact car. Car detailing prices can also vary depending on the services you are interested in purchasing.

Many places offer different services including exterior wash, full service wash, full service “plus”, exterior wax, full service wax, machine buff and wax, interior shampooing, smoke removal, bacterial removal, mold removal. You may also find an auto detail shop that offers services such as engine steam cleaning, scotch guard protection, pin-stripping, trunk cleaning, carpet dying and carpet replacement.

The cost of car detailing can add up pretty quick when you don’t necessarily know what the business is charging you for, so sometimes it’s best to shop around for a price list and make sure that you get details on the services that are being offered to you at that moment.

The low to medium prices that can be found for a full service car detailing service range from $58 to $89, car detailing prices in the high to premium services range from $147 to $188 and up. The prices will range depending on if you have a car, van, SUV, or truck.

Many of the products that the detailer will be using on your vehicle are not available to the public and can only be purchased through special product distribution companies. Many of the chemicals are not safe, and should only be handled by a trained professional.

Generally prices will range on the size of the vehicle, condition of the vehicle, the location that you are in, the season, and the cost of the products used on your vehicle. Some auto detail service companies are franchises and can bend the prices a little bit; some are corporations and have a set standard for prices and packages. Many automotive detailers offer valuable packages that can save you quite a bit of money. Many offer coupons or discounts that can be used on the next visit or after a certain number of visits. Some of the discounts that are offered could include a dollar amount (from $5 to $50) off your next purchase or off of certain packages, or a percentage (5% to 50%) off you next purchase or off of different packages.

When you are shopping for prices it is wise to check out your local small businesses as well as the more well-known corporations and franchises. Sometimes the best bargain is the little shop just around the corner!

Last but not least, you may also want to check the liability insurance policies that the different stores carry if there may happen to be any damage done to your vehicle. It is also a good idea to see if any particular stores have a history of customer complaints before making a decision.

Automotive GPS Units – Practical Technology

Prior to the invention of automotive GPS units, traveling to unknown areas had to be done through reading a map and/or asking for directions. Both methods had problems. For instance, how can one effectively read a map while driving? Map-reading is only best if there is another passenger in the car, which isn’t always possible. Asking for directions can also be annoying, at least if the person giving the directions does so in a manner that is not as clear.

Fortunately, with the emergence of automotive GPS units the process of map-reading and getting directions has never been easier as each can be done either through voice activation, touching the screen, pushing buttons or a combination. Maps pinpointing the exact location pop right up on the screen, while directions can be given through a computer-generated voice. Nothing could be easier or better. The only issue is deciding which automotive GPS unit should be purchased. This article will serve as a guide telling consumers what they should be on the lookout for when choosing automotive GPS units.

The first area of consideration when buying automotive GPS units is seeing how accurate the device is. One way to determine this is by how many channels the GPS unit has. This is because more channels means the unit will be able to communicate with a larger number of satellites, resulting in more coverage. Another way to determine the accuracy of most automotive GPS units is through how its antenna is designed. Make sure the antenna is placed in an area of the unit where it will be able to stand freely.

The next thing to think about when looking at automotive GPS units is size. There are some automotive GPS units that will not be portable. Onstar, which has to be installed in one’s car, is an example of an automotive GPS unit that can not be moved from car-to-car. Many other automotive GPS units vary in portability.

Thirdly, perspective buyers of automotive GPS units should take notice of a unit’s interface. More expensive automotive GPS units will contain voice-activation and/or touch-screens, while cheaper ones can only be used through a series of buttons. If another person is in the car, using buttons is not as bad, but if only the driver can use the unit, it is important that it be as hands-free as possible. It is also important to try to get an automotive GPS unit that has the capability to give directions through a computer-generated voice. Doing so is another way to ensure that the driver of the car keeps their eyes on the road and nowhere else.

The software that the automotive automotive GPS unit uses is also critical. Most top of the line units have very good mapping software included with the unit. However, as time passes the mapping software becomes out of date. You should make sure that you automotive GPS units software is updated at least once every 6 months. Frequently there is cost for this service but if you live in fast growing urban environment then it is a good investment. Your automotive GPS unit is only as good as its operating and mapping software.

When looking at automotive GPS units one should consider: ease of use, accuracy, size and interface. Keeping these elements in mind ensures that a buyer obtains an automotive GPS unit that is reliable and will best assist them when they are on the road.

I Want to Start an Automotive Car Detailing Company

I see that you are considering starting an automotive car detailing company and that is a good choice because there are over 250 million cars in the United States of America in each year automakers sell another 17 million cars throughout our country. Let’s face it we are a car nation and therefore it makes sense if you’re going to start a small business of you’re own or a home based business you will want to start a company where you could have lots of customers.

Since everyone owns a car it makes sense to start in automotive car detailing company. But you need to consider a strategy of which type of customers you’re going to go after and how best to market to those customers. Often we see new automotive car detailing companies buying expensive phonebook ads and this is unfortunate because your best customers always come from referrals or friends of friends.

It takes a while to get the hang of car detailing because each car is a little different, but eventually you can become a master of the trade. There are two types of main customers in auto car detailing; there is the wholesale detail customer like car lots and auto dealerships and there is the customer who is a private party who owns a very expensive car and wants to keep it in pristine shape.

The going rate for wholesale auto detailing for car dealerships is between 50 and $75. But the average going rate for detailing for private parties can be his high as $100 to $200. Now you can see why so many people want to get into the automotive car detailing business and start a business in automotive car detailing of their own.

But I must warn you it is not easy work and if you do not do good job then you will not have the referrals you need to make a lot of money in the future. Every business is a risk and this is something you should consider in 2006.

Online Display Advertising For Automotive Dealership Owners

Online display advertising provides a targeted and direct response approach that help to effectively target segment specific audiences and increase brand awareness. According to IAB Internet Advertising Revenue Report, the total Internet advertising revenue for 2009 was $22.7 billion. While online display advertising accounted for 35% or $ 8.0 billion of the total Internet advertising revenue for 2009. The automotive advertisers accounted for 11% or $2.5 billion of total Internet Advertising expenses in 2009. Thus, online display advertising that includes display banner ads, rich media, digital video, and sponsorship links can be effectively used by automotive dealers to target customers based on website context, geographic location, specific demographic information, and user behavior.

Advertisement Is Based On:
Advertisements based on demographic information, website context, and geographic location can help narrow down and pin point specific customer segment.

Website Context
Contextually relevant advertisements can help automotive dealers to better target the potential customers as they are willingly showing interest by viewing specific themed areas. Automotive dealers can effectively target those customers searching for new cars, pre-owned cars etc on Internet by positioning advertisement based on website context. Also, the website viewers are likely to respond positively or pay more attention to such theme related advertisements.

Buyer Geographic Location
Display advertisements based on user location allows automotive dealers to effectively target potential customers in local area, geographic region, or in any specific city. Delivering customized advertisements with proper relevance within a specific region or city generates interest, engages, and attracts potential customers.

Buyer Demographic Information
Display advertisements based on specific demographic information like industry, profession, age group, household income, gender etc can help automotive dealers effectively reach to a specific customer segment. Demographic advertisements informing about various offers, coupons etc given by automotive dealer can appeal to a variety of market segment. Display advertisements based on specific demographic information can help grab attention of key audiences and turn them into potential customers.

Advantages:
Online display advertising allows automotive dealers to reach a wider segment of customers in a limited advertising budget.

Increases Brand Awareness
Effectively employing online display advertising helps to create awareness about the automotive dealer that results in building a brand image in the long run. Positioning creative and relevant advertisements to specific segment help to effectively target potential customers, increase automotive dealer exposure, and increase online traffic leading to higher conversion rate. However, even if the customer does not click on ads, it increases brand awareness about dealer. As display advertising ensures that potential customers get to know about the services and inventory offered by automotive dealers, the next time these customers think of making a purchase, they can prefer and trust these dealers whom they can recall.

Effectively Target Customers
One of the key benefits of online display advertisements is that automotive dealers can effectively target potential customers within their advertisement budget. Display advertisements provide a better coverage and effective targeting of potential customers as they can be based on website context, geographic location of buyer, variety of demographic information, and user behavioral information.

Increases Online Traffic
Effectively positioning relevant and engaging display advertisements to a specific segment of audiences can help drive qualified traffic to the automotive dealer website. Display advertisements in the form of banner ads, pop up ads, and contextual ads catch the attention of potential customers and increase the website traffic. Also, display advertisement increases the brand awareness that generates more traffic to the dealer website and increases the chances of customer making a purchase.

Provides Good ROI
Apart from targeting specific segment of customers, online display advertising increases online traffic and increases the chances of sale thereby provides a good Returns On Investment (ROI). Also, display advertisement effectively targets desired customer segment thereby reducing the ad spend wasted due to unwanted and ineffective impressions thus maximizing the ROI. Display advertisement facilitates tracking of display advertisement campaign by automotive dealers through metrics like clicks and conversions, impressions to better calculate the ROI.

Online display advertisements can have an impact on purchasing decision made by automotive Internet users as they provide better consumer engagement. Thus, display advertisements can be effectively used by automotive dealers to increase their brand awareness, online website traffic, website interaction time, and maximize ROI. Moreover, display advertisements also encourage users to conduct search on Internet that increases the website traffic.

Search Optics, Inc. was founded in 1998 in San Diego, California, as a pioneer in providing online strategy, E-commerce development, and automotive internet marketing services with a core competency in the retail automotive industry. Approaching a decade of service, Search Optics, Inc. has grown into a leader in providing online interactive automotive marketing solutions for retail automobile dealerships.

Automotive Advertising Agencies Must Use Yesterday’s Knowledge & Tomorrow’s Technology to Survive

Automotive advertising agencies who expect to be here tomorrow must apply tomorrow’s technology today or they will follow their shuttered auto dealer clients into the ranks of the unemployed. The consolidation of the auto industry is a necessary reaction to a shrinking economy and the proof of two basic rules of business — supply must follow demand and survival of the fittest insures that it will. The secret to survival for automotive advertising agencies and their auto dealer clients in a challenging market is to offer more for less and the technology being designed to improve sales processes on the Internet provide efficiencies that will determine the winners and the losers.

Integrating proven real world automotive advertising best practices with maturing virtual world selling processes that rely on developing technology on the Internet allows forward thinking automotive advertising agencies to blur the line between the real world of brick and mortar auto dealerships and the new virtual showrooms being built on the Internet Super Highway. Automotive advertising 101 teaches that you must go where your customers are if you want to reach them and with 93% of car shoppers confirming that they start their car buying process on the Internet that part of the marketing and sales process is easy. The hard part that automotive advertising agencies must recognize is that the one constant that has survived on the World Wide Web is human nature. Customers empowered by the easy access of information on the Internet are no longer dependent on auto dealerships — real or virtual — to determine what vehicle they will purchase and who they will buy it from. Online shoppers are looking for a new or used vehicle, not an auto dealership, and automotive advertising agencies need to convert from push/pull advertising methods to pull/push techniques preferred by an educated consumer.

Of course there is no need to throw the baby out with the bath water! Automotive advertising agencies must use conventional wisdoms built on the stable foundation of human nature supported by the efficiencies offered by new automotive advertising applications designed to crash through the glass wall of the Internet to preserve both market share and profits for their auto dealer clients. The easiest way to satisfy the customer and the auto dealer — in that order — is to give the customers what they want, when they want it — which is immediately — and to do it in such a way that the customers feel that they are buying a vehicle vs. being sold one. That is where the use of new automotive advertising technology and the related improved selling processes come in.

Giving the customers what they want — which is a vehicle not an auto dealership — suggests that automotive advertising agencies must promote individual vehicles on the Internet, not their auto dealer clients. While this may seem counter intuitive to old school car guys who presume that they must sell themselves before they can sell their vehicles, it is in keeping with equally established wisdom that suggest that automotive advertising doesn’t sell cars it just attracts customers who want to buy one. Simply put, the best advertising message in the world has no value if no one sees it and since customers are searching the web for individual vehicles that is the bait that will have them bite the hook that has the auto dealer on the other end of the line.

It is an accepted fact that cars sell cars and brick and mortar auto dealerships have gravitated to car rows or auto malls to take advantage of the attraction of having as many vehicles as possible in one location to draw real world car shoppers to their individual facilities. The leveraged advertising of multiple competing dealerships and the added value and convenience of one stop shopping for comparable makes and models at one central location is a value for consumers that has survived on the Internet Super Highway. Established third party inventory based websites have a proven place in today’s online automotive advertising plans. Most auto dealerships already rely on the leverage of their collected inventories of literally millions of vehicles from thousands of auto dealerships to attract online new and used vehicle shoppers. The search engine optimization, S.E.O., realized by these third party sites coupled with their localized search engine marketing, S.E.M., investments drawn from the collected revenues of the auto dealer clients that participate in these communal sites provide a competitive advantage that no individual dealer or even a large dealer group can compete with. New technologies being applied to this established business model promise an even better return on investment, R.O.I., for the auto dealers that participate.

ronsmap is a game changing online car buying/selling site for both consumers and dealers that exemplifies the value of improving technologies in existing Internet based marketing platforms. It makes car buying fast, comprehensive, transparent and live. What makes it unique is their new technology that gives consumers unparalleled buying and negotiating power over the car buying/selling processes including the opportunity to accommodate For Sale By Owner listings. Their unique value for dealers is that it provides them with an unprecedented level of sales intelligence on consumer leads, and it enables automotive advertising agencies to promote and engage consumers via social networks.

With existing search engine filters and third party websites online shoppers have to scroll through lists of hundreds of vehicles while clicking and drilling down on each site since not all vehicles for sale are aggregated on any one exit on the Internet Super Highway. Auto dealers that pay the most are typically promoted in the top listings limiting honest competitive comparisons and auto dealers are often non-responsive to general inquiry leads sourced from these lead resellers. Auto Dealers are equally challenged by existing marketing platforms that do not provide visibility or insights into consumer’s other vehicles of interest discovered during their online shopping trips and their communications are often mid sales cycle starting long after the initial research by the consumer has been completed. The R.O.I. for auto dealers for leads purchased from multiple third party providers are reduced by duplications and smaller dealers not willing or able to pay for a premium position can’t compete equally with the larger advertisers on these sites.

ronsmap is a new technology driven Internet solution scheduled to launch at the 2010 NADA Convention in Orlando, Florida. They provide the leverage of multiple inventories posted on a unique map-like internal search engine driven by consumer preferences on a local level that places all vehicles that fit the consumer’s search criteria on the same page with no prejudice to premium positions purchased by the dealers. Their proprietary application provides a level playing field for auto dealers while offering consumers one stop shopping across multiple brands, models and dealerships with the added value of comparisons to For Sale By Owner listings.

ronsmap also accommodates today’s consumer preference for pull/push marketing by integrating a unique social networking application into their platform. Marketing to consumers in social networks requires resources, tools and skill sets to compliment and supplement auto dealer’s existing online selling efforts. ronsmap provides all of these elements in a cost effective, scalable manner while delivering consolidated market intelligence not currently offered through other resources.

Their vBack application enables auto dealers to multiply leads by leveraging the word of mouth, W.O.M., phenomenon associated with viral messages distributed through social networking. This proprietary process embeds a social media engine directly within the vehicles posted on their community site as well as on the auto dealers individual websites. It extends the auto dealers reach, promotes confidence for consumers through their solicited comments from their online friends in response to their request for feedback on their intended purchase and it drives more consumers to the auto dealers websites.

Another unique value added feature provided by the new technologies implemented by ronsmap is exemplified by their SellersVantage application. It allows auto dealers to communicate with online consumers in real time early in the decision cycle. It offers auto dealers a comparative view of what other vehicles and feature/benefits the consumer is looking for, market availability to determine if they have the only vehicle that fits the consumer’s stated needs and comparative pricing analytics to know how they rank in the market before they start negotiations to improve closing ratios and preserve profit.

The Intelli-Leads offered by their applications are very robust leads that go way beyond the typical customer name, email address, contact information and questions about the vehicle that they are interested in. They include market intelligence, comparative intelligence, social demographic and social profile intelligence that define the prospect and that allows the dealer to insure that their first offer in the online negotiation process is competitive while preserving gross profit.

Technology as applied to enhanced marketing platforms like ronsmap addresses the new opportunities for auto dealers to improve their R.O.I. from third party lead providers and inventory based websites but it doesn’t reflect the equally valued benefits being offered to improve their R.O.I. from their individual S.E.O. efforts and improved conversion rates from their own websites. Once again, conventional wisdoms must be applied by automotive advertising agencies to provide more for less for their auto dealer clients by recognizing the need to establish brand identity and top of the mind awareness for long term dealer recognition in the market tempered with the need to increase sales and profits today so the auto dealer — and their automotive advertising agency — can survive until tomorrow.

Since consumers are looking for vehicles on the Internet vs. auto dealers it is only logical that the auto dealers should post their vehicles online individually. The trick is to get a single vehicle to stand out from the traffic on the Internet Super Highway. Once again, technology has provided the solution.

Video has surfaced as the media of choice for today’s consumers who grew up watching T.V. and who have applied their preference for Video to their attraction to Internet channels like You Tube and all things video. The search engines role on the newly emerging World Wide Web is to facilitate the consumer’s online search by giving them what they want and since consumers have selected video as their media of choice search engines like Google have decided to give it to them.

The algorithms that drive Google have been adjusted to provide a weighted value to video, a fact that has not escaped automotive advertising agencies responsible for improving the S.E.O. for their auto dealer clients. Video presentations have shown up on auto dealers websites with file names that integrate key word phrases to match the auto dealers websites chosen online identity along with similar embedded meta tags and they are even being pushed onto the search engines through You Tube with their own URL’s to extend the SEO of the auto dealers virtual showrooms. The value of this enhanced S.E.O. solution is that all of these postings are sourced back to the auto dealers websites which supports the automotive advertising agencies desire to build dealer branding and top of the mind awareness. The ability to take this exposure to the next level is realized by applying the same philosophy of extending the dealers online exposure to their individual vehicles since, after all, that is what the online customer is searching for.

SiSTeR Technologies is an automotive advertising vendor using proprietary cutting edge technologies that has introduced an automated video production platform called VideoCarLot with associated applications including vShock and VidBrid. They are able to convert the still pictures already posted on the dealers websites into professionally produced videos using human voice and existing video footage with integrated search words, meta tags and individual URLs. These finished productions are then placed onto the auto dealers own websites to increase their highly prized and search engine favored video content plus they are individually pushed through their dedicated API with You Tube to post each vehicle to all linked third party advertisers and to the search engines directly onto the You Tube channel. Since You Tube is a growing search engine second only to their parent company Google the enhanced S.E.O. to the dealer is obvious. More importantly, it allows the auto dealer to present their vehicles to online consumers vs. their auto dealerships while anchoring the associated lead back to the sourcing dealer. Once again, technology has provided a win-win scenario placing the consumer’s interests ahead of the auto dealer’s while satisfying the needs of both.

The automotive advertising agencies of today that apply the cutting edge automotive advertising technologies of tomorrow are guaranteed a seat at the table in the future. Today’s justified consolidation in the auto industry has opened problems for many and solutions for the few that are determined to survive. Just as the forest fire burns the trees to allow for new growth, the key for automotive advertising agencies to survive to grow another day lies in the automotive advertising technologies and applications that they use today.